The pandemic has been a terrible time for fashion sales—unless they’re online. Many shoppers have cut down on discretionary purchases, but even those who want to spend have found non-essential stores closed. So they’ve turned to e-commerce, where retailers are happily satisfying their desire for new clothes.
And while smaller sellers can’t compete with big brands in terms of marketing, they too can stand out from the crowd and attract new customers. All it takes is a little bit of creativity. And one woman from the Philippines who runs an online boutique has just given the entire industry a masterclass on how it’s done.
Jocelyn May Jazareno Caday, the owner of Jo’s Online Shoppe, found her husband sleeping in a “handy” position, so she decided to use him as a clothing model, showcasing her new items. She “made” him wear pants, dresses, skirts, and flowery tops, and took pictures throughout the entire process, which went viral immediately after Jocelyn uploaded them to her shop’s Facebook page.
Image credits: Jo’s Online Shoppe
The post 'When You Don't Have A Mannequin': Wife Turns Her Sleeping Husband Into A Model To Sell Clothes Online first appeared on Bored Panda.
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